July 23, 2007

Seller's- Selling Your Home Should Be A Business Decision, Not A Personal One

I am a huge believer in writing letters and staying in touch with past clients. The real estate business will always be a high touch business but we can/should never confuse high touch with results. The high touch side of this business will more than likely earn us an invitiation to the listing appointment. The results one achieves on behalf of the seller should be the ultimate barometer.

In my neighborhood, High Plains Village, I am far and away the most active agent. My personal statistics for average days on the market and list vs. sales price is much better than any other agent. As the area specialist, I can tell you all that you need to know off the top of my head without hesitation. I am on the HOA Board of Director and know the ins and outs of this community. My comments to anyone trying to sell in this (tough) market is select your agent wisely. The note sender, the calendar agent and all the other keep yourself in front of your clients people is great, but not enough. Sellers need results too.

Seller's that truly want to sell should keep their eye on the prize. Selling their home! The choice to pick an agent because they send you stuff may not be in your best interest as a seller. The agent that sells the most homes in your area is a wise business decision. Homeowners that have a sense of loyalty to an agent is a wonderful thing and I strive to create that loyalty everyday. So agents, keep sending your handwritten notes, your calendars and everything else that you see fit but make no mistake, the seller needs more than that, they need a bulldog to get them results (sold).

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